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#Radio Advertising 101 ť Radio Advertising 101 | Secrets from the
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Radio Advertising 101 | Secrets from the Insiders-

Radio Advertising 101 | Secrets from the Insiders

Radio Advertising 101 - Secrets from the Insiders

Click Here and Grab an Instant $20 Off Coupon

Finding the right advertising method is expensive, frustrating, and
hard work. There's just so much to do, learn, and apply to your
marketing efforts for your business...and with so many people telling
you to do this and that, it's easy to get confused in the crossfire.

And I'm sure you know that the biggest thing going on right now for
businesses is slashing costs while increasing profits...All during the
worst economic recession our country has seen in over 34 years. The
problem, however, for most business owners (maybe even you) is knowing
exactly how to pull this off, while still increasing the effectiveness
of your marketing and increasing profits as well.

You have the desire, you have the determination that it takes to take
your business to the next level of success, but the only thing that
you're lacking is the insider knowledge on the most effective way to
advertise.

We conducted an exclusive survey of radio advertising pros and asked
them the biggest 12 insider questions every advertiser would want to
know. Here are those 12 questions and the number of insider responses
we received to each question:
1. What do your most successful advertisers have in common? (15
responses)
2. What should an advertiser know so they can create a great
commercial? (27 responses)
3. What should an advertiser know about creating the best possible
schedule? (20 responses)
4. If you could tell an advertiser what they could do to get the most
out of their relationship with you, what would you suggest? (26
responses)
5. Pick one of your radio station formats and tell an advertiser why
that station's format can work well for their business? (20
responses)
6. Tell me about one of your most successful promotions or
sponsorships, and explain why it was so beneficial to your
advertisers? (15 responses)
7. Pick an advertising platform other than radio and explain how radio
can work well in conjunction with it? (17 responses)
8. What are the benefits of a (pick your favorite) :60-second,
:30-second, or even shorter commercial? (23 responses)
9. Pick day parts, time frames, or days of the week, and explain to an
advertiser what makes it so effective? (19 responses)
10. Pick a recent advertiser you had and explain why their advertising
schedule failed? (20 responses)
11. Pick your more successful advertisers and explain what makes their
advertising so effective? (34 responses)
12. What is your market size and tell me how much money it takes to
create an "effective" schedule? (18 responses)

FREE BONUS MATERIALS:

Bonus #1

Do you want to know how much the average thirty-second radio commercial
costs in your market? We list the top 200 radio markets in America.
Then, we found out the average cost of a thirty-second commercial in
over 50 of those markets. If your market is one of the 50+, extra good
for you. But even if your market doesn't have a price next to it, you
should be able to get a reasonable idea for your cost by comparing
markets close to you in population size that are listed with price
estimates.

Bonus #2

An incredibly informative transcript from an audio interview conducted
with me, a 20-year radio veteran and certified marketing expert. Here
are just 10 of the 28 questions that I answer for you from this
interview:
* What are the most frequent mistakes advertisers make?
* What's the best way to advertise?
* How long does it take for advertising to begin working?
* What should I say in my commercial?
* I'm a small business with a small budget - can I still advertise
effectively?
* Should I hire an advertising agency?
* How do buying cycles affect my advertising?
* What is co-op advertising?
* Should I advertise during nights and weekends?
* What is a "Unique Selling Proposition?"

Bonus #3

We looked into advertising options other than radio and dissected their
strengths, weaknesses, and how radio can be used to maximize the
results of each. Included in the research and analysis were:
* Yellow Pages
* Newspaper
* Direct Mail
* Billboards
* Broadcast Television
* Cable Television
* Internet
* Magazines

Bonus #4

The Advertiser Needs Analysis: There are 18 questions that any
advertising executive is going to need to know if they are to help you
maximize your marketing (on radio or anywhere else). We list each and
every question you need to know the answer to so you can share this
information with those that want your marketing dollars.

Bonus #5

Radio Format Descriptions: We give you a list of and description for 35
radio formats heard on radio stations across America. That way, you can
get a feel for what type of stations are the best match to reel in
brand new clients and customers.

Bonus #6

Audience Breakdown Per Format: We dive deeper into the top 20+ radio
formats and tell you what percentage of the following age groups are
tuning in to those stations (now that's targeting a demographic!):
18-24, 25-34, 35-44, 45-54, 55-64, 65+.

Bonus #7

Want to generate some ideas on creating great radio commercials? Need
to get your creative juices flowing? No problem. We went out and found
links to over 200 award winning radio commercials. Now, you have access
to hear them all.

Bonus #8

The Radio Advertising Glossary: Definitions to the 46 most frequently
used "insider" terms in radio advertising. Being able to talk-the-talk
is a giant benefit to let your radio representative know that you know
what you're talking about!

Plus...
* We list the 31 top radio station formats and count down which are
most poplar.
* The 10 reasons to advertise.
* The 12 biggest reasons that businesses advertise on radio.

100% Money Back Guarantee 100% MONEY BACK GUARANTEE

You have a full 60 days to try out this unique guide and if for any
reason you feel that it fell short of your expectations (even if it's
on the 59th day of the guarantee), then all you have to do is let me
know and I'll insist that you let me refund 100% of your money, no
questions asked!

BUY RIGHT NOW AND GET THESE 4 AUDIO SUPER-BONUSES

1. Audio interview with commercial and creative genius, D.J. Williams |
Over 45 minutes of Q&A on on creating radio commercials that deliver
big time results. Just some of the questions asked included:
* What makes a great radio commercial?
* What makes non-active listeners take notice of certain radio
commercials?
* What is more effective, a :30 or :60 commercial?
* What can radio commercial production cost?
* How long does it take for a radio station to create a radio
commercial?
* When should an advertiser use a production house?
* What's the radio station process for creating commercials?
* What is a hard-sell, straight read, and conversational commercial?
* When are humorous commercials beneficial?
* What are the benefits of jingles?
* What types of businesses should use what style of commercials?
* Are there benefits of a male versus female voiced commercial?
* Is it a good idea for a business owner to read their own
commercial?
* Why do some commercials succeed and others fail?
* What does a radio ad need in order to get people to take action?

2. Audio interview with radio advertising consultant, Jay Mitchell |
Over 50 minutes of Q&A on the internal operations of a radio station,
how to get the most of your relationship with your account executive,
and much more on effective radio advertising. Just some of the
questions asked included:
* How can an advertiser tell if they've got themselves a good radio
sales rep?
* What should an advertiser expect from their radio station account
executive?
* What should take place during the first meeting with the radio
station?
* What are some questions a radio AE should be asking in a first
meeting?
* How does radio advertising work best?
* What does the radio station sales manager and general manager do?
* What are some of the payment options typically made available to
advertisers?
* Is a credit application usually part of the process?
* Can advertisers with bad credit pay by cash?
* How does scheduling take place?
* How does an advertiser find out when their commercial ran?
* What should an advertiser do if they're station representative?
* What are the benefits of radio advertising?

3. Audio interview with former Billboard Magazine Promotion Director of
the Year, Doug Harris | 30 minutes on making the most of radio remote
broadcasts. Just some of the questions asked included:
* What makes a great radio promotion?
* What are some secrets of how an advertiser can get more out of
their promotions?
* What are some different categories of effective radio promotions?
* How can advertisers on get more publicity for their promotions?
* What are some ideas advertisers can use to pre-promote their
events?
* Can remote broadcasts work in markets of all sizes?
* What should radio stations bring to the table for remote
broadcasts?
* Are there recommended times for remotes?
* Can weekday remotes be effective?
* What should an advertiser expect from a radio station during a
promotion or event?
* What should an advertiser expect on remote day from the radio
station?
* What should an advertiser do post-remote to maximize the event?
* What's the most important thing an advertiser must know about radio
promotions?

4. Audio Interview with Dave Newmark | Over 25 minutes discussing
effective radio advertising strategies, scheduling, and the Arbitron
radio ratings service. Just some of the questions asked included:
* What confusion do new advertisers have with radio advertising?
* What are radio dayparts?
* What are the benefits of advertising in drive time?
* What are the benefits of midday advertising?
* What are the benefits of evening, overnight, and weekend
advertising?
* How does a radio station decide how many commercials to run?
* What is Arbitron?
* How much attention should a small business pay to Arbitron ratings?
* What do you recommend for advertisers that do not have access to
Arbitron ratings?
* What's the difference between quantitative and qualitative radio
advertising data?
* What type of schedule would you recommend for a small market
advertiser?
* How can an advertiser choose what station is the best match?
* Should a local advertiser work with an agency?

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